You sound like you need to write a business plan (try http://www.score.org as starting resources). There are other companies that already do this (not the least of which is Progressive that sells a different contracts online than through the brokerage system), so the section about competition and marketing will be critical. You should also either be realistic about the cost of the site creation, data management, CRM, and so on, or you need to have the skills to program and maintain the whole thing yourself.

If there are package deals where you can just subscribe to a quoting system and pick a template to wrap around it with your company name, this is a clear indication that the bones of the business are not unique. If that's the case, can you do your own SEO, why would a shopper choose you instead of someone else? what's your unique selling proposition? how are you allocating your advertising budget?

I'm not saying it can't be done, in fact you could be raking money in before too long, but a detailed and researched business plan is your opportunity to work out the wrinkles. Failing miserably because you couldn't track the conversion ratio of each marketing campaign would suck.

There is no ONE insurance company that is right for everyone – everyone is rated individually – and all companies have different "likes and dis-likes", different credit tiers, different business models, and many other factors that can vary your rate – and a QUOTE is ONLY a quote until the policy is issued.

Typically, insurance rates will vary from State to State and can even vary by ZIPCODE! It also will depend on the type of car/truck, coverages, limits of liability, and driving record. Some companies run credit scores and MOST run a motor vehicle report and CLUE (Comprehensive Loss Underwriting Exchange) report to see about undisclosed accident involvement.

The best thing to do is call a LOCAL independent agent or broker. Don't go across town, or to some other city – look for someone CLOSE. Just look in the phone book for the PIA or Big I (Trusted Choice) logos and you will find a professional licensed agent that will be able to help you solve your insurance problems, and give you rate comparisons of several different companies.

An independent insurance agent will normally have a dozen different companies and if he cannot help you, he should be networked with other local agents that can.

In my agency, we have companies that do NOT run a credit score and welcome drivers with "less than perfect" driving records and specialize in youthful operators!

Most of the replies on this site say "go to this on-line carrier or that on-line carrier or that 1-800 number" but I'm sure that when you do, you will find some impersonal computer user with a script to work from and you won't be able to talk with the same person every time you have a problem!

Good luck, drive RESPONSIBLY and I hope this helps!

geico.com – is a good bet for reasonable quotes

Progressive.com – they not only give you their quote, but they compare themselves to other people, wether they beat their price or not

Esurance.com – cuts out the middleman, affordable insurance for all

I prefer Geico myself, but its because I drive a motorcycle.